Privacy Policy
Last updated: March 2026
Home From Home Foods ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store and share your personal information when you use our website (www.homefromhomefoods.com), visit our stores in Wolverhampton and West Bromwich, or otherwise interact with us.
We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following personal information:
Information you provide to us: your name, postal address, email address, telephone number, date of birth, payment card details, and any correspondence or feedback you send us by phone, email, post, social media or through our website.
Account information: your login credentials, order history, wishlist and saved preferences.
Transaction information: details of products you purchase from us, delivery details and payment records.
Technical information: your IP address, browser type and version, device type, operating system, time zone setting, and how you use and navigate our website. This information is collected through cookies and similar technologies — please see our Cookie Policy for full details.
Marketing preferences: whether you wish to receive promotional communications from us, and your interactions with those communications (such as whether you opened an email or clicked a link).
2. How We Use Your Information
We use your personal information for the following purposes and on the following legal bases:
To fulfil your orders and provide our services (legal basis: performance of a contract) — processing and delivering your orders, managing your account, handling returns and refunds, and communicating with you about your purchases.
To comply with legal obligations (legal basis: legal obligation) — keeping financial records, complying with food safety regulations, and responding to lawful requests from authorities.
To improve our services and personalise your experience (legal basis: legitimate interests) — analysing how customers use our website, improving our product range and website functionality, and tailoring your shopping experience.
To send you marketing communications (legal basis: consent or legitimate interests) — sending you information about products, offers and promotions that may interest you. We will only send electronic marketing where you have given consent or where we have a legitimate interest to do so (for example, if you are an existing customer). You can opt out of marketing at any time.
To protect our business and your account (legal basis: legitimate interests) — detecting and preventing fraud, enforcing our terms and conditions, and ensuring the security of our website.
3. Cookies
Our website uses cookies and similar technologies. Essential cookies are necessary for the website to function. Analytics and marketing cookies are only placed with your consent, which you can manage through our cookie consent tool.
For full details on the cookies we use, their purposes, and how to manage your preferences, please see our Cookie Policy.
4. Who We Share Your Information With
We may share your personal information with the following categories of third parties, only to the extent necessary for the purposes described in this policy:
Delivery partners: courier and logistics companies who deliver your orders.
Payment processors: secure payment service providers who process your card payments on our behalf.
Website and IT service providers: companies that host our website, provide technical support, or help us analyse website usage.
Marketing service providers: platforms that help us send emails, manage marketing campaigns, and understand their effectiveness.
Professional advisers: accountants, lawyers and other advisers where necessary.
Law enforcement or regulators: where required by law or to protect our legal rights.
We do not sell your personal information to any third party.
5. Data Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, destruction or alteration. Payment card information is processed securely through PCI-compliant payment providers and is not stored on our servers.
6. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected. Typically this means we keep order and account information for up to 7 years after your last transaction with us, in line with our legal and accounting obligations. Marketing preference data is retained until you withdraw consent or request deletion.
7. International Transfers
We primarily process your data within the United Kingdom. Where any of our service providers process data outside the UK, we ensure that appropriate safeguards are in place as required by the UK GDPR.
8. Your Rights
Under UK data protection law, you have the following rights:
Right of access — to request a copy of the personal information we hold about you.
Right to rectification — to request correction of inaccurate or incomplete information.
Right to erasure — to request deletion of your personal information where there is no compelling reason to continue processing it.
Right to restrict processing — to request that we limit how we use your information.
Right to data portability — to request a copy of your data in a structured, commonly used format.
Right to object — to object to our processing of your personal information, including for direct marketing purposes.
Right to withdraw consent — where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us at info@homefromhomefoods.com. We will respond to your request within one month. We may need to verify your identity before acting on your request.
9. Complaints
If you are unhappy with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk
Telephone: 0303 123 1113
We would appreciate the opportunity to resolve any concerns directly, so please do contact us first.
10. Contact Us
If you have any questions about this privacy policy or our data practices, please contact us:
Home From Home Foods
Email: info@homefromhomefoods.com
Telephone: 01902 421200