East End Ground Black Pepper in a 100g pot is finely ground black pepper — the everyday kitchen essential used in cooking, table seasoning, and as a base ingredient in countless dishes. The 100g pot is the everyday family size; pepper is one of those spices that turns up in almost every savoury recipe, so the family-size pot earns its place at the front of the spice rack. East End is one of the most familiar South Asian spice brands on UK shelves, and their ground black pepper is a reliable everyday choice at a sensible price point.