East End Chicken Seasoning in a 100g pot is a flavourful chicken-dedicated seasoning blend — built around the herbs and spices that bring out the best in chicken dishes across South Asian, Caribbean, and Western cooking. Rub generously into the chicken before roasting, frying, grilling, or stewing; leave to marinate for at least 30 minutes for the seasoning to penetrate. The 100g pot is the everyday family size. East End is one of the most familiar South Asian food brands on UK shelves.