East End Cinnamon Sticks in a 100g pack are whole cinnamon quills — used for infusing into hot drinks, rice puddings, curries, mulled wine, and Caribbean sorrel drink. Cinnamon sticks give a gentler, more layered flavour than ground cinnamon, releasing slowly during long cooking. Drop one or two sticks into the pot or pan, remove before serving. The 100g pack lasts a long time — sticks keep their flavour for many months in a sealed jar. East End is one of the most familiar South Asian spice brands on UK shelves, with a deep range of whole and ground spices.