Rajah Ground Jeera (cumin) in a 100g pot is finely ground cumin — one of the foundation spices of South Asian, North African, Mexican, and Middle Eastern cooking, indispensable in curries, dahl, spice blends, rice dishes, and meat marinades. The flavour is earthy, warm, and unmistakable. Toast briefly in dry heat or hot oil before adding to dishes for the fullest flavour. The 100g pot is the everyday family size. Rajah is one of the longest-running South Asian spice brands on UK shelves.