Rajah Paprika in a 100g pot is sweet ground paprika — the bright red spice used for colour, mild flavour, and visual appeal in cooking. Sprinkle onto deviled eggs, dust onto roast potatoes, stir into goulash, season grilled chicken, or use in spice rubs and Spanish-style dishes. The flavour is gently sweet with mild peppery warmth — no chilli heat. The 100g pot is the everyday family size. Rajah is one of the longest-running South Asian spice brands on UK shelves, with paprika that earns its place as a regular spice-rack staple.