Rajah Chilli Powder in a 100g pot is pure ground chilli for adding heat to cooking — finely milled red chilli with the kind of straightforward fire that turns up in curries, stews, marinades, dry rubs, and any dish where chilli heat is wanted. Use sparingly: pure chilli powder carries serious punch. Particularly important in South Asian, Caribbean, and Mexican cooking. The 100g pot is the everyday family size. Rajah is one of the longest-running South Asian spice brands on UK shelves.